Corporate event planning tips - event management essentials

Benefits to RSS

 by: Sharon Housley

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user’s choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.

Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed

Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.

Article Feed

Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed

Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed

Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed

Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets the specified criteria or keywords - Amazon Search Feed - http://www.oxus.net/amazon/

Ego / News Monitoring

Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

For example, users can use the following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup - http://www.justinpfister.com/gnewsfeed.php

Industry-Specific RSS Feed Uses Include:

Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.

RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.

RSS feed creation tool for publishers interested in creating fresh content - FeedForAll - http://www.feedforall.com.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com.

Source: http://www.365articles.com

Personal Firewalls for Home Users

 by: Pawan Bangar

What is a Firewall?

The term “firewall” illustrates a system that protects a network and the machines on them from various types of attack. Firewalls are geared towards keeping the server up all the time and protecting the entire network.

The primary goal of a firewall is to implement a desired security policy; controlling access in both directions through the firewall, and to protect the firewall itself from compromise. It wards off intrusion attempts, Trojans and other malicious attacks.

Personal Firewalls:

They are meant for the home user in a networked environment. They aim to block simple attacks, unlike the enterprise level firewalls that the corporate world uses at the server or router end. There are many ways to implement a firewall, each with specific advantages and disadvantages.

Are they really needed?

Nowadays organizations and professionals use Internet technology to establish their online presence and showcase their products and services globally. Their endeavor is to leverage digital technology to make their business work for them.

All the organizations and professionals are shifting from Dialup to broadband and getting a fixed IP. It has led to an increase in security attacks, bugs in everyday working. This does not mean that Dialup being anonymous dynamic link or the firewall of the ISP network make you pretty safe.

Now if your machine was under attack, you must have wondered what went wrong making your system crash suddenly. So I would rather like to say, it’s not necessary for anyone to actually know about you or your IP address to gain access to your system.

If you system is infected or prone to intrusions, then beyond the anonymity of your Dialup connection or a dynamic IP, your system can be hacked.

Types of Attacks

Intrusion:

There are many ways to gain unauthorized access to a system. Operating system vulnerabilities, cracked or guessed passwords are some of the more common. Once access is attained, the intruder can send email, tamper with data, or use the system privileges to attack another system.

Information Theft and Tampering:

Data theft and tampering do not always require that the system be compromised. There have been many bugs with FTP servers that allow attackers to download password files or upload Trojan horses.

Service Attacks:

Any attack that keeps the intended user from being able to use the services provided by their servers is considered a denial of service attack. There are many types of denial of service attacks, and unfortunately are very difficult to defend against. “Mail bombs” are one example in which an attacker repeatedly sends large mail files in the attempt at filling the server’s disk filesystem thus preventing legitimate mail from being received.

Types of Attackers

Joyrider:

Not all attacks on computer systems are malicious. Joyriders are just looking for fun. Your system may be broken into just because it was easy, or to use the machine as a platform to attack others. It may be difficult to detect intrusion on a system that is used for this purpose. If the log files are modified, and if everything appears to be working, you may never know.

Vandals:

A vandal is malicious. They break in to delete files or crash computer systems either because they don’t like you, or because they enjoy destroying things. If a vandal breaks into your computer, you will know about it right away. Vandals may also steal secrets and target your privacy.

“In an incident a Trojan was being used to operate the web cam. All the activities being done in the house were being telecasted on the websites.”

Spies:

Spies are out to get secret information. It may be difficult to detect break-ins by spies since they will probably leave no trace if they get what they are looking for.

A personal firewall, therefore, is one of the methods you can use to deny such intrusions.

How Firewalls work?

Firewalls basically work as a filter between your application and network connection. They act as gatekeepers and as per your settings, show a port as open or closed for communication. You can grant rights for different applications to gain access to the internet and also in a reverse manner by blocking outside applications trying to use ports and protocols and preventing attacks. Hence you can block ports that you don’t use or even block common ports used by Trojans.

Using Firewalls you can also block protocols, so restricting access to NetBIOS will prevent computers on the network from accessing your data. Firewalls often use a combination of ports, protocols, and application level security to give you the desired security.

Firewalls are configured to discard packets with particular attributes such as:

• Specific source or destination IP addresses.
• Specific protocol types
• TCP flags set/clear in the packet header.

Choosing a firewall:

Choose the firewalls which have the ability to ward of all intrusion attempts, control applications that can access the internet, preventing the malicious scripts or controls from stealing information or uploading files and prevent Trojans and other backdoor agents from running as servers.

The purpose of having a firewall cannot be diminished in order to gain speed. However, secure, high-performance firewalls are required to remove the bottleneck when using high speed Internet connections. The World-Wide-Web makes possible the generation of enormous amounts of traffic at the click of a mouse.

Some of the good firewall performers available in the market are below:

• BlackICE Defender
• eSafe Desktop
• McAfee Personal Firewall
• Neowatch
• Norton Personal Firewall
• PGP Desktop Security
• Sygate Personal Firewalls
• Tiny Personal Firewall
• Zone Alarm
• Zone Alarm Pro

Most of these firewalls are free for personal use or offer a free trial period. All the personal firewalls available can’t ensure 100% security for your machine. Regular maintenance of the machine is needed for ensuring safety.

Some of the tasks advised for maintaining system not prone to intrusions:

• Disable file and print sharing if you are not going to be on network.
• Update your antivirus signature files regularly.
• Use a specialized Trojan cleaner.
• Regular apply security patches to your software and operating system.
• Don’t open email attachments if you have don’t know the contents it may contain.
• Don’t allow unknown applications to access to the internet or to your system.
• Regularly check log files of your personal firewall and antivirus software.
• Disable ActiveX and java and uninstall windows scripting host if not required.
• Turn off Macros in Applications like Microsoft Office and turn macro protection on.
• Check the open ports of your system and see them against the common list of Trojans ports to see if they are being used by some Trojan.
• Log Off from your internet connection if not required. Being online on the internet for long duration gives any intruder more and sufficient time to breach system security.
• Unplug peripherals like web cam, microphone if they are not being used.

About The Author

Pawan Bangar,

Technical Director,

Birbals,India

ebirbals@gmail.com

Source: http://www.365articles.com