Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
LHJ.com -- Home Page
Ladies' Home Journal Online
Freelance Event Planner
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How to Break into a Fab Job as an Event Planner
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Certain Software, Register123 Online Event Registration, Meeting Planner Plus Meeting Management Software.
Certain Software's Register123 is the leader in online event registration solutions for corporate, independent and association meeting planners, including email marketing, hotel integration and roommate matching and room sharing. ... in Business Travel News article, "Buyers Drive Maturation of Attendee ... Meetings MidAmerica March/April article "Affordable Meetings--Online registration: a path ...
Corporate Event Planner Directory - Articles
... Find Corporate Event Planner Topics Alphabetically ... Enter your article here: Google Yahoo. Find Corporate Event Planner News Topics Here ...
Events certified event planner
... for high-class advice concerning certified event planner, you will find it hard separating quality information ... suggestions on a certified event planner article is to find out who ...
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