Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
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Open Directory - Business: Business Services: Event Planning and Production: Planning and Management
... events in the UK and abroad. CM Planners - Designs, develops ... manages business meetings and conventions at sea. Lansdale Associates - Washington, DC based event planners, consultants ...
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Planning web and sites Management web and sites other resources on the UK information web. ... research meeting planners web and sites event coordinators at ... and sites event management services for research clients who seek business tips online improve the UK information world ...
Yahoo! UK & Ireland Directory > Corporate Event Planning
all sites this category only UK only Ireland only. INSIDE YAHOO! CATEGORIES. SITE LISTINGS. Most Popular. BiZBash.com - offering special event planning and business entertaining services and online resources including a newsletter. ... - New York city based full-service event and business conference planners. Barkley Kalpak Associates (BKA) ... and incentive trips. Event UK Ltd - specialises in the hire ...
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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