Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
Canadian Association of Gift Planners - Waterloo-Wellington
To all CAGP/Leave a Legacy Family and Friends: ... The executive of the Canadian Association of Gift Planners – Waterloo-Wellington Roundtable would like to thank you ... planning a free donor event in May 2004 as part of Leave a ...
Canadian Human Resource Planners (CHRP) - EVENT DETAILS
... Event Details. SENIOR HR EMPLOYMENT OPPORTUNITIES ... place in the Canadian Ski Hall of Fame, Cary captured ... of Alpine Canada, Calgary Olympic Development Association and the National High ...
Accounting and Finance Benchmarking Consortium (AFBC) - Arizona Business Directory
... Alaska Bar Association. Alberta Association of the Canadian Institute of Planners (AACIP) ... Auditors (AAIA) Association of Catering and Event Professionals. Association of Chartered ...
Independent Meeting Planners Association of Canada Inc.
Independent Meeting Planners Association of Canada - For all your Meeting and Conference needs! ... Event Web Newsletter - Find out what's hot in technology that ... caem.ca. Canadian Association of Association Executives (CSAE) ...
Corbin
... Canadian Association of Exposition Managers. CEIR - Center for Exhibition Industry Research. CEMA - Computer Event ... ICPA - Insurance Conference Planners Association ...
Search for an Event
... Search for an Event. Help ... Agency Canadian Association for Victim Assistance Canadian Association of ... International Association of Law Enforcement Planners International Association of ...
Business Organizations > Canada > Ontario > Complete List in the Yahoo! Directory
... of members, festival and event information, and more. Canadian Association of Pre-retirement Planners (CAPP) Ontario ... companies. Canadian Co-operative Association Ontario Region ...
Hotelier and Hotel Conventions, Congress Centers, Meeting Planners and Event Organizers
ehotelier.com, the one-stop directory for hotels, hotel chains, culinary art, food and beverage and hotel-industry related jobs. ... California Leisure Consultants. Canadian Association of Exposition Managers ... Convention Management Association. Purpose Driven Meetings. PW Feats. Quality Two - Event Planners. A Rental ...
Home
... Trade Show Managers, Meeting/Event Planners, Entertainment Companies, or Pharmaceutical Companies ... ATA - Air Transport Association. CAEM - Canadian Association of Exposition Managers ...
Approved Events Event Planners
... Alabama Optometric Association. Montgomery, AL ... Sacramento, CA. Canadian Society of Safety Engineering ... Roswell, GA. Golf Event Managers. Orlando, FL ...
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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