Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
AIPMM: Association of International Product Marketing and Product Management
... 2-15-2005. Product Management Educational Conference Announced ... Great Product Management Begins with Certification. June 30, 2004. Product Management Job Orders Up 400 ...
Online Event Registration and Membership Management - 123Signup
Provide online Event Registration and Association Management services in just days using 123signup's affordable web based service. Includes an event calendar, online credit card processing; personalized email. ... Network+ Certification Training. Status. This event is closed to further registrations. ... 95% percent on the practice exam, you are ready to take the industry certification exam. ...
BRINT Network Business Technology and Knowledge Management Event Calendar: April - 2005
"A truly global community of happenings from around the world..." April - 2005. Add, Edit, View, and Maintain Event Announcements. Click dates to see event details. Post your events free in real time from anywhere in the world! ... Business · Business Technology · E-Business · Knowledge Management. Community: Join ... 18. CKM Certification. IT Service Mgmt ...
FileNet - Enterprise Content Management Solutions
FileNet's Enterprise Content Management (ECM) solutions allow customers to build and sustain competitive advantage by managing content throughout their organization, automating and streamlining their business processes, and simplifying their ...
Continuing Education and Communication Services
Iowa State University Continuing Education and Communication Services, coordinates conferences and off-campus credit courses and produces ISU Extension educational materials
ExpoWorld.net: Event Industry Education and Employment Resources >> Degree & Certification Programs
... American colleges and universities offering event management education ... Event Management Certificate Program. IAEM Education. IAEM Certification in Exposition Management (CEM Program ...
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Event Management Program Can Be Found On This Site. Event Management Program Updated Daily ... Special Event Management Certification Program. Special Event Management Certification Program ...
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... CTSM, CME, CEM, CMM, CMP. Exhibit & Event Management Certifications ... The Global Certification in Meeting Management (CMM) is administered by Meeting Professionals International (MPI ...
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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