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Eight top ways to market your seminar for maximum profits
#1: Profile the attendees you want to have at the seminar. Have written descriptions. Develop your content as well as marketing based on this information.
#2: You'll often have more than one segment attending the event. Develop a separate marketing approach and pitch for each.
#3: Utilize freelance or professional talent for all aspects of your marketing -- sales copy, graphics, and more. There's no need to rely only on yourself and in-house staff.
#4: In brochures and other material, emphasize personal benefits first. Even before corporate benefits, or agenda, speakers, etc.
#5: Keep in mind that you need to give ammo to the prospective attendee to sell the idea to his boss or training director who might have the final say in deciding attendance at the event.
#6: Do a small about of overbooking to compensate for no-shows.
#7: Keep your pitch free of technical jargon whenever possible.
#8: Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right and you're well on your way to success with planning and organizing events and seminars.
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Additional inputs:
www.apm-london.org/apm-flyer-010404-SIG%20RICS%20Project%20Risk%20Event.pdf
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Business events
Organisers guide
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