Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
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More info:
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Additional inputs:
UNLV Home Page
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Hudson Valley Community College - New Tourism, Convention and Event Management Course of Study Now Offered at Hudson...
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Event Management Degrees, College Search Directory at Online-College-Directory.com
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The Event Management programs provide students with the "know-how" to join the exciting event management industry. ... CONTEMPORARY ISSUES IN HOSPITALITY, EVENT AND TOURISM MANAGEMENT. TERM 7 ... opportunity to transfer to our Cesar Ritz sister colleges in Switzerland or the USA for year two of ...
International College of Tourism & Hotel Management - Manly (Sydney) Australia
... of hospitality, international tourism and event management. The qualifications are recognised and respected ... any of the HOTELCONSULT colleges in either Switzerland (Le Bouveret ...
ExpoWorld.net: Event Industry Education and Employment Resources >> Degree & Certification Programs
ExpoWorld.net © is a metasite, a directory of directories and search engine linking to over 500 of the most important websites serving the events and international trade community worldwide. ... within the tourism and events industry. UNLV Directory of Colleges Teaching Event Management Courses ...
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