Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
Professional Convention Management Association - PCMA
The Professional Convention Management Association (PCMA) is a nonprofit international association of professionals in the meetings industry whose mission is to deliver breakthrough education and promote the value of professional convention ... of the Professional Convention Management Association shall be to ...
Event Planning & Management Software from Satellite Data
Event planning & management software for professional meeting planners, corporations and associations.
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International Association for Exhibition Management
Organized in 1928 as the National Association of Exposition Managers to represent the interests of tradeshow and exposition managers, the International Association for Exhibition Management is today the premier association for all individuals ...
ExpoTex Event Management
Providing tradeshow management, event management, and expo development services for associations and exhibitors. ... Event Management and Planning. Providing experienced event, tradeshow and conference management to associations and corporations for over seventeen ...
Corporate Event Planning in the Yahoo! Directory
Yahoo! reviewed these sites and found them related to Corporate Event Planning ... Euroaction - event management, conference organizing, and corporate ... and associations. Eclectic Events International - offers full-service event management and entertainment ...
Event Management Software from Summit Software
Conference and event management software for professional meeting managers, corporations and associations. Contact management and direct marketing support software. Free downloads of evaluation software and demonstrations. ... to-use Windows-based event management software that gives you all ... large international conferences - in fact, any event that brings people together ...
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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