Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
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Entomology Events Calendar 2000. Index of Event Categories. For a brief explanation of the arrangement of the Entomology Events Calendar, please consult the Entomology Events Calendar Homepage. ... Attention event hosts and sponsors: Despite our best efforts ... December 2000. Bucks Bee Seminar: Wendover, United Kingdom - 4 ... Impact of Integrated Crop Management: London, UK - 3-4 ...
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Merlin Event Promotions - The Festival of Well Being is an enjoyable and informative day, offering people the opportunity to find out more about complementary therapies, beauty treatments, stress management techniques and a host of ways of ...
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... decade. These innovative courses, developed in close consultation with the ... Tour and Stage Management, Event Theory and Management, Event Analysis, and ... High Wycombe, Bucks, HP13 5BB ...
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NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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