How to profit from a seminar or event you organize
Getting the basics right is the key to profiting from organizing events
or seminars. Find answers to questions like:
- Who needs your products / services
- Where and how will you find these people
- The best ways to invite them to your event
- How to present information to the maximum advantage
These basics apply whether you're hosting an event for your boss, for
yourself, or even for a non-profit organization. Make no mistake -- an event
or seminar can be an excellent way to make money.
Here are some tips to help you do that.
- Ensure your message reaches your target audience effectively. For example,
if you're appealing to football fans, advertise at a football game.
- If possible, get experts / celebrity personalities to speak (or act as
presenters) at your seminar.
- If you are selling a product that entertains, then make having fun the
centerpiece of your seminar. Don't go heavy on technical details. The same
applies in reverse too. In short, think about the audience's needs and the
kind of product / service you offer.
- Don't give away the farm. In other words, don't give out ALL the info in a course
/ book, etc. Give out only enough to capture their interest and to let the
audience get a clear idea about your offering.
- If your product lends itself to it, get some attendees to participate in a
live demonstration. This is powerful proof that your offering delivers what
it promises.
- Offer some sort of bonus. It could be information products (books, e-books,
CDs, etc) thrown in for free, or a special prize of some kind. Something
related to your offer.
- Create urgency to act by having a special offer (lower price, or perhaps
special one-time bonuses) that's valid only during the seminar / event. This
will usually bring more sales.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
CPIT
... Graduate Diploma in Event Management. Level: 7 ... The programme integrates event management with project management tools through block courses which are interspersed ...
NMIT International - Dual Diploma - Hospitality Management and Event Management
Dual Diploma - Diploma of Hospitality Management and. Diploma of Event Management. CRICOS 048883G. National Code: THH51202. National Code: THT50298. Course Description ... THTFME02B Provide on site event management services (60 hrs) ...
AUT Knowledge Base
... Article: Diploma in Event Management. Article Summary: Event Management is an exciting programme ...
Event and Convention Management Diploma
Events and Conventions Management Diploma. A two-year Diploma. Program Introduction ... a festival, convention, trade show, or event. Event planning is a very detail-oriented business ... The Events and Conventions Management Diploma will include the following courses: ...
Diploma of Event Management
Diploma of Event Management. PROGRAM CONTACT. Robert Bolch. COST PER PARTICIPANT. $20.00 This training program has been funded by the Tasmanian Office of Post- Compulsory Education and Training (OPCET). PROGRAM DELIVERY ... 1. Design event concept/prepare for event (including sponsorship ...
Diploma Event Management
... DEM. Diploma of Event Management. Opportunity to transfer program to Switzerland or USA ... Contents. The Diploma of Event Management program is offered in association with HOTEL ...
THT50202 - Diploma of Event Management
THT50202 - Diploma of Event Management. This course covers general studies units of the tourism industry, sales and marketing units. Second year units focus on the management issues of meetings, conferences and event management.
DIPLOMA OF EVENT MANAGEMENT
... THT50202. DIPLOMA OF EVENT MANAGEMENT. PROGRAM DESCRIPTION ... Meetings Manager who is responsible for all aspects of Meetings, Conference, Exhibition or Event Management. ...
CSIT - Diploma of Event Management - THT50202
... CSIT - Diploma of Event Management - THT50202. CSIT - Diploma of Event Management - THT50202 ... you will be eligible for the Diploma of Event Management. You may exit the course at ...
Box Hill Institute - Courses - Diploma of Event Management
... Home > Courses> Other Course Lists> HTDEM. Diploma of Event Management ... National Code: THT50202. Award Title: Diploma of Event Management ...
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