How to profit from a seminar or event you organize
Getting the basics right is the key to profiting from organizing events
or seminars. Find answers to questions like:
- Who needs your products / services
- Where and how will you find these people
- The best ways to invite them to your event
- How to present information to the maximum advantage
These basics apply whether you're hosting an event for your boss, for
yourself, or even for a non-profit organization. Make no mistake -- an event
or seminar can be an excellent way to make money.
Here are some tips to help you do that.
- Ensure your message reaches your target audience effectively. For example,
if you're appealing to football fans, advertise at a football game.
- If possible, get experts / celebrity personalities to speak (or act as
presenters) at your seminar.
- If you are selling a product that entertains, then make having fun the
centerpiece of your seminar. Don't go heavy on technical details. The same
applies in reverse too. In short, think about the audience's needs and the
kind of product / service you offer.
- Don't give away the farm. In other words, don't give out ALL the info in a course
/ book, etc. Give out only enough to capture their interest and to let the
audience get a clear idea about your offering.
- If your product lends itself to it, get some attendees to participate in a
live demonstration. This is powerful proof that your offering delivers what
it promises.
- Offer some sort of bonus. It could be information products (books, e-books,
CDs, etc) thrown in for free, or a special prize of some kind. Something
related to your offer.
- Create urgency to act by having a special offer (lower price, or perhaps
special one-time bonuses) that's valid only during the seminar / event. This
will usually bring more sales.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
institute of event management
Objectives of the Institute. Objective 8 ... Recent Event: Feedback from the March 2002 workshop on "Towards Clearer Ethical Guidelines in the Event Industry" held at the The Institute of Event Management, Presented by ...
525 Event Management
... SPAD 525 - Event Management. Spring 2004 Syllabus ... Guidelines for Portfolios and Committee Handbooks ...
Guidelines
Exhibit & Exhibit Hall Guidelines. The Exhibit & Exhibit Hall Guidelines are provided to inform those planning events and their suppliers of the guidelines and specifications within our exhibit halls. ... only to this facility and that any particular show or event may have additional guidelines and conditions ... being completed and billed to the Event management. Any damage to Building ...
Interview Questions – Safety & Risk Management Guidelines
Interview Questions – Safety & Risk Management Guidelines. Practice facility and racing or special event applications. Risk management control measures are critical and important aspects the responsible OHV (off- ... facility, promoter and/or event management team must establish in the ...
Event Management
Event Management. Wakeboard Australia 2003/2004. Accredited Judges and Calculators. Event Management. Any person can host an event and apply to Wakeboard Australia for sanctioning. There are certain guidelines that must be met.
BCHPA Event Management and Hosting Guidelines
... BCHPA Event Management and Hosting Guidelines. BCHPA Form BC-36 R e v . 2 1 9 9 ... BCHPA Event Management and Hosting Guidelines. BCHPA Form BC-36 R ...
Event Management
Audio Visual Guidelines. The following specifications are given as a guideline to help you plan and get the most from your event, they will vary depending on the size of your audience and venue:
Office of Event Management
... Welcome to the Office of Event Management at Hofstra University ... site is compliant with the W3C-WAI Web Content Accessibility Guidelines. HOFSTRA UNIVERSITY Hempstead, NY 11549-1000 1 ...
Event Management
Event Management. Event Logistics Questionnaire. Fees. Standard Terms. Audio Visual Guidelines. Information Request
Presentation Guidelines For Event Management
This is a small collection of handy hints and tips for event management: Create a standardised site survey form. Obtain a conference pack from the venue. Confirm exactly what's provided in the room/delegate rate ... Communication at the event. If having read these pages, you ... names for venue events management, technical support and the site ...
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