Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
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More info:
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Additional inputs:
Groundwork Stoke-on-Trent - Environmental Business Services
... management, health and safety or providing signposts to other organisations. Groundwork's Environmental Business Services team has worked with partners such as Stoke-on-Trent ... celebration event for ...
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... Montreal, Canada and Stoke-On- Trent, UK, and a ... with in the UK, at Stoke on Trent and Hoddesdon, have ... Sainsbury's K-line DC in Stoke-on-Trent, Staffordshire, has now ...
Victoria Hall, Stoke-on-Trent: Corporate Membership: Benefits
The Victoria Hall, Stoke-on-Trent Web Site - corporate membership - Benefits ... Capricorn Promotions and Event Management Ltd. Centurion Furnishings ... Bar & Grill. City Centre Management. City Party Shop ... Merrymaids of Stoke & Nantwich. Newcastle Players ...
Corporate Event Planner Directory
Corporate Event Planner Can Be Found On This Site. Corporate Event Planner updated daily. ... event hospitality management ... management. corporate event management company. corporate event management course. corporate event management in stoke on trent. corporate event management ...
Creative Stoke ::: the archive page for the "What's New?" site news
... the crisis in the British countryside. The event will be at the Lowry Centre in Manchester on ... 5,000. Contact Stoke-on-Trent City Centre Management Team on 01782 233801 ...
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