Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
londonlaunch.com - Corporate and Private Event Management for London - Home
... event is right here, on the industry's foremost event management resource. Whatever you are organising, from ... of call for the event management industry. Need ideas for your event? ...
Welcome to DMIA - Document Management Industries Association
The Document Management Industries Association is the information resource for 2,000 companies in the independent segment of the printing industry. DMIA members manufacture and distribute a wide array of business printing, including forms, ad ... CDC Exam. Industry Reports ...
Online Event Registration Software Home Page - RegOnline
RegOnline offers meeting and event planners a simple, cost-effective online registration service. At RegOnline, we want to help you save time and money by providing you with the most effective and versitile online registration service possible.
Industry Event Management
... Technology Transition Corporation facilitates industry events of all sizes ... focused workshops to large industry meetings with over 1000 ... Develop strategy for a press event. Write and ...
Crown Group - event management, contract catering company, catering business, business and industry caterer, graphic...
The Crown group are seasoned professionals at finding your ideal venue and hosting your catering service for a spectacular event. event management, contract catering company, catering business, business and industry caterer, graphic design ... 'event management and event management!' cried event management (event management ...
event management
... Event Management. Birthday bash, anniversary, celebrity party! Let the event management team take care ... Just the reason that has invented the event management industry. ...
Festival and Event Management
Festival & Event Design & Management. How to Design, Manage and Market Great Events. Festival & Event Design & Management. Flinders University offers a suite of programs in Festival and Event design, marketing and management. ... professionals in the event management industry, people seeking to enter the industry, and to people ...
Event Industry Section of The EntsWeb Directory
... up an event. Staging an event is a major logistical ... together a mass of event related information enabling you to ... Entertainment Agencies. Escapologists. Event Management. Face Painting ...
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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