Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
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More info:
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Additional inputs:
Blog for America
email. zip code. Event Finder. enter your zip code. Tuesday, August 12, 2003. Over 84,000 Meetup Volunteers. 84,038 Meetup Volunteers! ... event was Sat Aug 9th,2003. Purpose: To Clean up the creek and bring the community together. Inspiration: Howard Dean. Organizers ... the resteraunts and buisnesses in Simsbury get ...
Exclusive: Harry Browne at Antiwar Convention: Relighting the Golden Lamp [Free Republic]
San Mateo CA - Speaking without a prepared speech or notes, Harry Browne, candidate for President running under the Libertarian banner, addressed attendees of antiwar.com's AntiWar Conference on Saturday. ... s AntiWar Conference on Saturday. Organizers said that turnout for the event so far, has been robust and ... acts on our person. Buisnesses setting up shop in dangerous areas around ...
The Philadelphia Crescent Club Meetup Group - Meetup.com
... Important: Organizers will soon have to pay a small ... seeing you at an upcoming event. Alexia, Group Organizer" ... needs of small to mid sized buisnesses. I look forward ...
Comments on 15713 | MetaFilter
... whole response to this (why not just blame the event organizers for not anticipating the crowds ... evanizer: He didn't make any generalizations about small buisnesses in North Dakota ...
Boston.com / News / Local / Mass. / Convention hit over minority contracts
... Organizers of the Democratic National Convention are again being accused of not ... includes consultants, construction companies, florists, and event planners. Contracts to women- and ...
Functional Roles
Scotts Valley Anti-landfill Effort Functional Roles ... volunteer staff and other organizers, probably on the order of ... Event Planning. Managing all aspects of events ... Liaison with local Buisnesses. Excellent communication skills, excellent ...
QBID...XXII Not much time left - Allstocks.com's Bulletin Board
... arent usually made with buisnesses without potential are they ... for an international LGBT sporting event and doubles the ... provides Gay Games VII organizers access to PlanetOut's 3.3 ...
Infoshop News - A20: Passive-ism and Peace Cops
... shirted, armbanded, predominantly male organizers and peace cops yelled at ... one of the protest organizers, who began shoving us back ... keep the whole friggin' event under their control. ...
Conference Paper
... early stages of the event it was the police that ... attacks on shops and buisnesses owned by those outside the ... was intended by the organizers to finish with a rally ...
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we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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