Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
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Additional inputs:
Offsite Corporate Meeting Event Planners Directory Results
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Austin Convention & Visitors Bureau
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ISES - Austin, Texas chapter - Member Directory
International Special Events Society chapter for central Texas, for special event professionals. ... Web site: www.austintexas.org. Austin Event Professionals ... Copeland, Senior Conference Planner. 700 San Jacinto @ 8th Street ...
Untitled Document
Articles From. January 2003. Texas. By David A. Patten. 2003 Industry Forecast. By Mike Murphy ... the event to ... planner, it means that many corporate executives and meeting participants are having to settle for someone other than the best speaker for their event ... recent event that ...
60 Tips in 60 Minutes April Luncheon Highlights
... This year's PMPI Awards and Fundraising. Event has a new flare ... PMPI will bestow Planner of the Year, Supplier ... 202-296-6914. cjones@austintexas.org ...
It's Island Time
... Meeting & Event Planning Association Meetings Corp. Meetings & Incentives Insurance Conference Planner Medical Meetings ... www.austintexas.org ...
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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