Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
Alliance for Arts and Culture
FW MX GoLive HTML
Culture Theory
... Culture Theory is considering an effort to help organize the event planner community. This survey is ... film curator, wedding planner, event producer, or in the event planning field ...
Travel Planning : Event Planner :: NM Travel Directory
... Cowboy & Western Tradition. Hispanic: Culture & History Hispanic Events ... American: Culture & History Tribes & Pueblos Casinos Festivals & Events. Home > Travel Planning > Event Planner ...
Culturekiosque Calendar: Travel Planner for Events and Festivals, in Arts, Music, Dance, and Culture and other in ...
... EVENT CALENDAR. Go to: Genre: Art Classical Jazz Opera Dance Pop Culture ... cinema and pop culture festivals and events worldwide ... Event selection, descriptions, ratings, page design ...
Your Disc Jockey Acts As A Wedding Event Planner - Society and Culture
Society and Culture - The Basic Structure of our lives and what builds it. Your Disc Jockey Acts As A Wedding Event Planner. Give disc jockey's credit. Many of them have endured so much criticism.
Become an Event Planner - Living Simply
... Religion & Spirituality. Society & Culture. Sports. Travel & Leisure ... How to Become an Event Planner leads you by the hand from conception to execution of your shindig ...
Mia Antonia President and Professional Event Planner
... PROFESSIONAL EVENT PLANNER. Mia Antonia was born in the United States and adventurously made her way ... has fully embraced the Italian culture, traditions and language, making her home ...
Sports Marketing Event Planner
... The SMG Sports Marketing Event Planner is a guide to help us understand your Sports Marketing Event ... Please describe your corporate culture. 6. The Following Items are Included ...
Freelance Event Planner
... having to do with home design, food, travel, pop culture (including celebrity drivel), marketing, trends, etc ... about "your job"? Event planner with an M.B.A. and a preference ...
Evite: Free online invitations and local event listings
... Select a Category --- PLACES --- Arts and Culture Attractions Bars & Clubs Hotels Movie Theaters Other Restaurants ... Want to tell people about an event in your area ...
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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