Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
LHJ.com -- Home Page
Ladies' Home Journal Online
The Complete Event & Meeting Planner
Each page of The Complete Event & Meeting Planner is packed with the how-to information this exclusive audience needs to make their event a success. Readers use it everyday, day after day!
> WHERE Magazine: Event Planner Website <
WLIW21 • Movie Posters • WHERE Magazine • Identity Design • Website Design • University of Maryland. Event Planner Website. Re-design of the Complete Event & Meeting Planner website.
Event Solutions 2004 Expo Washington DC
... and should not be read as an endorsement by Event Solutions magazine. The award recipient of each category is indicated ... 2004 Spotlight Award Recipient. Event Planner of the Year ...
The Complete Event & Meeting Planner
The Complete Event & Meeting Planner provides you with information to plan and execute flawless functions in the New York, Chicago and Washington D.C. metro areas. ... Us | Corporate Information | WHERE Magazine. All contents © 2003 WHERE Magazine International LP ...
> WHERE Magazine: Event Planner Media Kit <
... WHERE Magazine • Identity Design • Website Design • University of Maryland. Event Planner Media Kit ... for the Complete. Event & Meeting Planner, a product of. WHERE Magazine. ...
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eventplanner_ [ portaalsite voor organisatie evenementen ]
eventplanner [ portaalsite voor organisatie evenementen ]
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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