How to profit from a seminar or event you organize
Getting the basics right is the key to profiting from organizing events
or seminars. Find answers to questions like:
- Who needs your products / services
- Where and how will you find these people
- The best ways to invite them to your event
- How to present information to the maximum advantage
These basics apply whether you're hosting an event for your boss, for
yourself, or even for a non-profit organization. Make no mistake -- an event
or seminar can be an excellent way to make money.
Here are some tips to help you do that.
- Ensure your message reaches your target audience effectively. For example,
if you're appealing to football fans, advertise at a football game.
- If possible, get experts / celebrity personalities to speak (or act as
presenters) at your seminar.
- If you are selling a product that entertains, then make having fun the
centerpiece of your seminar. Don't go heavy on technical details. The same
applies in reverse too. In short, think about the audience's needs and the
kind of product / service you offer.
- Don't give away the farm. In other words, don't give out ALL the info in a course
/ book, etc. Give out only enough to capture their interest and to let the
audience get a clear idea about your offering.
- If your product lends itself to it, get some attendees to participate in a
live demonstration. This is powerful proof that your offering delivers what
it promises.
- Offer some sort of bonus. It could be information products (books, e-books,
CDs, etc) thrown in for free, or a special prize of some kind. Something
related to your offer.
- Create urgency to act by having a special offer (lower price, or perhaps
special one-time bonuses) that's valid only during the seminar / event. This
will usually bring more sales.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
The JW Marriott Hotel Hong Kong will exceed your event planning needs in Hong Kong , China
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Hong Kong Meeting Consultant Hotels: The Peninsula Hong Kong
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Asia Pacific News - Editorial: M.I.C.E. Events - Sun Apr 17, 2005
... Business Travel Expo Hong Kong Attracts Travel Planners. This year's Business Travel Expo Hong Kong has ... special one-day event at the Hong Kong Convention and Exhibition Centre ...
mpoint® info central
mpoint.com by OnVantage - Crafted for the savvy meeting professional seeking information, ideas, and inspiration for planning that next great meeting. ... Planning Meetings in Hong Kong. Hong Kong is probably Asia's ... done a Hong Kong event for the names of viable DMC candidates. Kern also reminds fellow planners, "Whereas in ...
EventClicks – Asia-Pacific's most comprehensive meeting and conference planning service
... EventClicks offers a 'total solution' for worldwide planners of corporate meetings, incentives and conferences in Asia ...
DiscoverHongKong - Conventions, Meetings & Incentives
World-class facilities, services and innovative programmes make Hong Kong an ideal destination for conventions, exhibitions and corporate meetings and incentive groups. ... as a host of other services available to meeting planners from the Hong Kong Tourism Board ... Event Venue : Hong Kong Convention and Exhibition Centre (HKCEC) Hongkong International ...
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