Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
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Additional inputs:
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Event Budget Planning Worksheet. Expense. Option 1. Option 2. Option 3. Speaker. Fee. Airfare. Hotel/Meal. Ground. Meeting space. Refreshments. Coffee/Tea. Pastries. Soft drinks. Meal. Audio/Visual. Overhead projector. Flip Chart. Screen. Sound system. Slide projector. Video equipment. Printing
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The busy person's solution to event planning -Orlando budget event planning, wedding, class reunion, corporate, and cultural event planning , live video streaming, event webpage ... event planning process we highly recommend having your event web site with your own password. Having your own web site allows you to keep up with your event budget ...
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Everything you need for planning your next party or special event, from themes to ideas to budgets and planning guides, party games and free advice ... a Select Occasion Anniversary Baby Shower Bachelor/ette Party Bar/Bat Mitzvah Benefit Birthday Party Bridal Shower Casino Party Charity Event Corporate Event ... about your next event ...
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