How to profit from a seminar or event you organize
Getting the basics right is the key to profiting from organizing events
or seminars. Find answers to questions like:
- Who needs your products / services
- Where and how will you find these people
- The best ways to invite them to your event
- How to present information to the maximum advantage
These basics apply whether you're hosting an event for your boss, for
yourself, or even for a non-profit organization. Make no mistake -- an event
or seminar can be an excellent way to make money.
Here are some tips to help you do that.
- Ensure your message reaches your target audience effectively. For example,
if you're appealing to football fans, advertise at a football game.
- If possible, get experts / celebrity personalities to speak (or act as
presenters) at your seminar.
- If you are selling a product that entertains, then make having fun the
centerpiece of your seminar. Don't go heavy on technical details. The same
applies in reverse too. In short, think about the audience's needs and the
kind of product / service you offer.
- Don't give away the farm. In other words, don't give out ALL the info in a course
/ book, etc. Give out only enough to capture their interest and to let the
audience get a clear idea about your offering.
- If your product lends itself to it, get some attendees to participate in a
live demonstration. This is powerful proof that your offering delivers what
it promises.
- Offer some sort of bonus. It could be information products (books, e-books,
CDs, etc) thrown in for free, or a special prize of some kind. Something
related to your offer.
- Create urgency to act by having a special offer (lower price, or perhaps
special one-time bonuses) that's valid only during the seminar / event. This
will usually bring more sales.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
Wiley::Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management
... Business > Marketing & Sales > General Marketing & Sales > Event Planning Ethics and Etiquette: A Principled Approach to ... Marketing. Marketing Management. Retailing. Sales Management ...
Planning Portal
This annual event will examine the prospects for new retail developments and the ways in which traditional centres are changing in terms of their make-up and usage. ... Detailed results. Course/Event: Retailing. Organiser name: ... To advertise your event or conference on the Planning Portal, please contact editorial@planningportal.gsi.gov.uk. ...
Planning keeps event looking good - 2003-11-03
American City Business Journals Inc. is the nation's largest publisher of metropolitan business newspapers, serving 41 of the country's most vibrant markets. ... -REITS & Finance -Residential - - - - Retailing & Restaurants -Restaurants -Retailing - - - - Sports Business ...
Revelation Event Management - Event Management UK - Conference Organisers - Conference Planning - Audio Visual ...
... Reed Publishing, Convenience Retailing Show 2004 ... Revelation Event Management are delighted ... Event Production Company for the Convenience Retailing Show 2004 (a William Reed Event ...
Wiley::Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
Location: United States | change location. By Keyword By Title By Author By ISBN By ISSN. Related Subjects ... Marketing Management. Retailing. Sales Management ...
Digital Retailing Expo - News
Digital Retailing Expo. May 18-20, 2005 Chicago's Navy Pier Exhibition Center. ... the leading publication serving the store planning and design community, VisualStore, the #1 web ... South Africa, making the first Digital Retailing Expo truly an international event ...
Amazon.com: So You'd Like to... Start an Event Planning Business
... Start an Event Planning Business. A guide by Jill Snodgrass, Event Planner and Author; host of EventPlanningJob ... retail, read 'Specialty Shop Retailing: How to Run Your Own Store ...
bizjournals - Philadelphia - Event Planners
Business directory, Business to business directory ... -REITS & Finance -Residential - - - - Retailing & Restaurants -Restaurants -Retailing - - - - Sports Business ... What type of event are you planning? ...
Retek Inc. - Retek Promotion Planning
... Store & Multi Channel Retailing. Retek Point-of-Sale Retek Store Inventory Management Multi ... cycle from initial planning, to proposal, approval, completion and post- event analysis. ...
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