Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
Festival & Event Management Courses
... Festival & Event Management. Search. Course Search Results as of 04/19/2005 ... next to your desired course or workshop. Festival and Event Management. Collaborative Event Partnership ...
Event Management
ognizant Communication Corporation. EVENT MANAGEMENT. (Formerly FESTIVAL MANAGEMENT & EVENT TOURISM) EDITORIAL BOARD. AIMS & SCOPE/INSTRUCTIONS TO AUTHORS. TABLES OF CONTENTS (Volumes 6, 7, 8 & 9) ABSTRACTS (Volumes 6, 7, 8 & 9)
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Offers resources and info on event management education festival. Successful event management education festival? ... course or workshop. Festival and Event Management ... Napier University Business School ... University Centre for Festival and Event Management (CFEM) ... development of Postgraduate ...
Festival and Event Management
Festival & Event Design & Management. How to Design, Manage and Market Great Events. Festival & Event Design & Management. Flinders University offers a suite of programs in Festival and Event design, marketing and management. ... show relevant and extensive experience in Festival and Event Design Management. This unspecified credit ... of the 18 unit Graduate Certificate in Festival and Event Design Management ...
Welcome to Festival & Event Management
Festival & Event Management. Search. Tools, tips, and trends. to transform your community festivals and special events ... The UO Festival & Event Management Program offers the resources necessary to ... application tools and a theoretical foundation in event management principles. This flexible program ...
COGNIZANT COMMUNICATION CORPORATION
... in Information Technology Management Festival Management & Event Tourism Gene Expression Habitation ... Years Evaluation of Events Event Management & Event Tourism Explore Wine Tourism ...
MFEA: Certificate in Festival and Event Management
Search for festivals and events in Minnesota year round. Minnesota tourism. Event listings and helpful information about events. ... has designed a Certificate in Festival and Event Management (CFM) Program that focuses on the community event planning ...
Flinders University: Postgraduate Courses and programs: Tourism and Event Management
Postgraduate coursework program. Tourism. Graduate Certificate in Tourism. (Festival and Event Management) (18 units) 6 months full-time. Part-time available. Intensive mode. Available to Australian and international students. ... in developing their knowledge and skills in festival and event management. It was developed at the request ...
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