Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
Mirago : Regional: Europe: United Kingdom: Business and Economy: Event Planning
DIRECTORIES. Search for ... A C Events Ltd. - Corporate events, motivational services and private parties. Information about its services and an enquiry form. ... parties, dances, folk dances and business events. Based in London. [ ... on forthcoming events. The Delegate Group - Organise conferences, exhibitions, and corporate hospitality ...
Business Travel, Events & Corporate Hospitality
BUSINESS TRAVEL, EVENTS & CORPORATE HOSPITALITY. Let us organise your company's public profile from conferences, seminars and product launches to corporate entertainment.
Open Directory - Regional: Europe: United Kingdom: Business and Economy: Event Planning: Management Companies
... company profile. Business Leisure Productions - Corporate and private entertainment ... Hospitality Ltd - Organise private and corporate events including themed events, product launches ...
companies that organise events for businesses in the UK In Depth Resources and News
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Mirago : Regional: Europe: United Kingdom: Business and Economy: Event Planning: Management Companies
DIRECTORIES. Search for ... A Day at the Races - Offers corporate hospitality at UK horse racing venues. Describes its services and capabilities which also include transport and accommodation. ... company profile. Business Leisure Productions - Corporate and private entertainment ... Hospitality Ltd - Organise private and corporate events including themed events, product launches ...
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... GLOBAL EVENTS. Tel: 01483 576 273 ... CONTACT US. HOSPITALITY EVENTS. SITE NAVIGATION ... find what you are looking for on the Global Events web site. ...
NOTE: Would you like to include your site in our listings? Send us a mail and
we'll consider it. Though we can't guarantee that we'll include your site.
If you'd like us to change your site description, just let us know. Our contact email address is:
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