Eight top ways to market your seminar for maximum profits
Use these simple but often overlooked tips to effectively market your
event. Your objective is to maximize your profits while putting up a
first-rate event.
#1:
Profile the attendees you want to have at the seminar. Have written
descriptions. Develop your content as well as marketing based on this
information.
#2:
You'll often have more than one segment attending the event. Develop a
separate marketing approach and pitch for each.
#3:
Utilize freelance or professional talent for all aspects of your marketing
-- sales copy, graphics, and more. There's no need to rely only on yourself
and in-house staff.
#4:
In brochures and other material, emphasize personal benefits first. Even
before corporate benefits, or agenda, speakers, etc.
#5:
Keep in mind that you need to give ammo to the prospective attendee to sell
the idea to his boss or training director who might have the final say in
deciding attendance at the event.
#6:
Do a small about of overbooking to compensate for no-shows.
#7:
Keep your pitch free of technical jargon whenever possible.
#8:
Make your sales pitch as long as needed -- without making it boring.
As always, success is about attention to fundamentals. Get the above right
and you're well on your way to success with planning and organizing events
and seminars.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
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Music Management Fees
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Music Management Companies
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Instinct Artist Management
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Toronto Kid Event - Cruise Toronto's Lake Ontario - Great Yachts - Great Times - Great Lakes
Toronto Kid Event - The Great Lakes Schooner Company offers first-class yachts for corporate events, weddings and educational cruises. Come aboard Toronto's Tall Ship attraction, Kajama. Banquet halls are available for your land-based events.
Band Info
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Listing of Ontario talent management companies for solo artists, bands and DJs
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SFX ENTERTAINMENT INC. 10-K/A filed on 04/28/2000 ... event management services for a broad variety of live entertainment events. During 1999, SFX and the companies ... the Pantages Theatre in Toronto ... Steve Miller Band Backstreet Boys ...
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