How to profit from a seminar or event you organize
Getting the basics right is the key to profiting from organizing events
or seminars. Find answers to questions like:
- Who needs your products / services
- Where and how will you find these people
- The best ways to invite them to your event
- How to present information to the maximum advantage
These basics apply whether you're hosting an event for your boss, for
yourself, or even for a non-profit organization. Make no mistake -- an event
or seminar can be an excellent way to make money.
Here are some tips to help you do that.
- Ensure your message reaches your target audience effectively. For example,
if you're appealing to football fans, advertise at a football game.
- If possible, get experts / celebrity personalities to speak (or act as
presenters) at your seminar.
- If you are selling a product that entertains, then make having fun the
centerpiece of your seminar. Don't go heavy on technical details. The same
applies in reverse too. In short, think about the audience's needs and the
kind of product / service you offer.
- Don't give away the farm. In other words, don't give out ALL the info in a course
/ book, etc. Give out only enough to capture their interest and to let the
audience get a clear idea about your offering.
- If your product lends itself to it, get some attendees to participate in a
live demonstration. This is powerful proof that your offering delivers what
it promises.
- Offer some sort of bonus. It could be information products (books, e-books,
CDs, etc) thrown in for free, or a special prize of some kind. Something
related to your offer.
- Create urgency to act by having a special offer (lower price, or perhaps
special one-time bonuses) that's valid only during the seminar / event. This
will usually bring more sales.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
Search Engine Strategies San Jose - August 2-5, 2004 - The Premier Conference for Search Engine Marketing & ...
Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. Learn to submit URLs, use HTML meta tags and boost placement. ... - Event Home. - Registration Information. - Session Planner. - Conference at ... sites for free and through paid placements ...
Event Planning and Meeting Planning in Spain. Convention Centres, Conference Hotels
Corporate Spain. Event Planning and Meeting Planning Company. Convention Centres, Conference venues and Hotels... Planning an event in Madrid, Barcelona or Costa del sol? ... and our creativity as event planners, the key words ... group event planning and meeting planning service as we are contracted and paid through the conference venues ...
BC Work Futures - Occupational Profile
Conference and Event Planners (NOC 1226) Nature of the Work. Conference and event planners plan, organize and coordinate conferences, conventions, seminars, trade shows, festivals and other events. ... progress into paid work through volunteer experience. Conference and event planners may also ...
Corporate Event Managers, Conference Organisers, FREE Venue Finding UK, Meeting Planners - Party Perfect Events Ltd
Welcome to Party Perfect Events. We are committed to making your occasion exactly as you imagined it by listening to your ideas and developing them into reality.
Professional Meeting Planners: Conference, Event and Meeting Planner Services
emeetingsource.com is your source for conference and meeting planner services, including site selection, consulting and management. Includes free planning tips and advice.. ... How are we paid? These facilities give ... Professional Meeting Planners. Meeting Support ... Complete Conference Management. Just try us out! Contact us to produce your meeting or event ...
EventPlanner.com - your online meeting, event and travel planning resource.
EventPlanner.com - your online meeting, event and travel planning resource.
Search Engine Strategies Chicago - December 13-16, 2004 - The Premier Conference for Search Engine Marketing & ...
Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. Learn to submit URLs, use HTML meta tags and boost placement. ... - Event Home. - Registration Information. - Session Planner. - Conference at ... sites for free and through paid placements ...
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