How to profit from a seminar or event you organize
Getting the basics right is the key to profiting from organizing events
or seminars. Find answers to questions like:
- Who needs your products / services
- Where and how will you find these people
- The best ways to invite them to your event
- How to present information to the maximum advantage
These basics apply whether you're hosting an event for your boss, for
yourself, or even for a non-profit organization. Make no mistake -- an event
or seminar can be an excellent way to make money.
Here are some tips to help you do that.
- Ensure your message reaches your target audience effectively. For example,
if you're appealing to football fans, advertise at a football game.
- If possible, get experts / celebrity personalities to speak (or act as
presenters) at your seminar.
- If you are selling a product that entertains, then make having fun the
centerpiece of your seminar. Don't go heavy on technical details. The same
applies in reverse too. In short, think about the audience's needs and the
kind of product / service you offer.
- Don't give away the farm. In other words, don't give out ALL the info in a course
/ book, etc. Give out only enough to capture their interest and to let the
audience get a clear idea about your offering.
- If your product lends itself to it, get some attendees to participate in a
live demonstration. This is powerful proof that your offering delivers what
it promises.
- Offer some sort of bonus. It could be information products (books, e-books,
CDs, etc) thrown in for free, or a special prize of some kind. Something
related to your offer.
- Create urgency to act by having a special offer (lower price, or perhaps
special one-time bonuses) that's valid only during the seminar / event. This
will usually bring more sales.
FranklinCovey - Check out their best-selling, superbly designed planning products. Give a real boost to your personal productivity.
More info:
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Additional inputs:
Splash! PR & Marketing - event management
Splash! is a highly experienced B2B pr and marketing agency, providing specialist services, including press relations, design and event management, to a variety of international clients in the graphic arts, print, prepress and marine markets. ... Room block management. Preparation of speaker presentations. Event PR. On-line ...
APM - Marketing, PR and Event Management qualifications & training
APM – qualifications, courses and training in Marketing, Public Relations, Event Management, Advertising, Sport & Entertainment Marketing. 20 years experience in helping people start and progress careers in Marketing, PR and Event Management. ... taken for APM's Certificate IV in Business (Marketing) and Diploma of Business (Marketing) major in Event Management ...
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Happy Landings- PR and Event Management
Welcome to Happy Landings. We hope that Happy Landings can be of some use to you- and look forward to working with you soon. Cathryn Snowden
Thinkhouse PR & Event Management
this site is currently under construction... if you would like us to contact you with further information on any of our services, please click here. thinkhouse pr and event management. the garden. 13 adelaide road
Behind The Scenes Pr and Event Management
Supplying public relations, communications and event management to the total satisfaction of our clients
Wall 2 Wall - Pr and Event Management, Dublin
... Wall 2 Wall PR and Event Management combines professionalism with innovation ... · Wall 2 Wall PR and Event Management · 12 Pembroke Street Lower · Dublin 2 ...
::: Welcome to Feeder ::: PR, Marketing, Event Management ::: New Media :::
... is a young, forward thinking creative consultancy specializing in public relations, marketing and event management. ...
APM - Marketing, PR and Event Management qualifications & training
APM - qualifications, courses and training in Marketing, Public Relations, Event Management, Advertising, Sport & Entertainment Marketing. 20 years experience in helping people start and progress careers in Marketing, PR and Event Management. ... THT50202 Diploma of Event Management. Graduates are entitled ...
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